Cateva pareri ale unor oamenii de marketing despre Real..

The signings of Kaka and Ronaldo may bring in about $175 million a year from the sale of replica shirts and merchandise, sponsorship revenue and increased ticket sales, according to Chadwick, a professor of sports business strategy and marketing.

“Real’s really too big to disappear, whatever debt they can incur,” he said. “No bank would ever be allowed to be the bank that sank Real Madrid.”

“Real Madrid is effectively injecting inflation into the transfer market,” Simon Chadwick, a professor at England’s Coventry University, said in an interview. “What we’re going to see is transfer-fee inflation over the next few months up to the start of the season. That’s a serious issue, because it’s something that (soccer) really can’t afford when many clubs have major financial concerns.”